Infosys and WPP partner for business process platforms

We recently attended Infosys’ launch of its new BrandEdge business process platform (BPP), in partnership with Fabric Worldwide, a ‘big data’ technology player and division of advertising giant WPP. BrandEdge is an end-to-end digital marketing platform, and one of a growing number of Infosys Edge BPPs that form a cornerstone of Infosys’ 3.0 strategy.

Business process platforms are one of the key disruptors that we see changing the shape of the UK business process services (BPS) market over the next few years. But as we pointed out in our recent report Communications-focused BPS: supplier challenges and opportunities, owning the end-to-end communication stack into and out of the enterprise is the real prize for BPS providers as they seek to build long term relationships with customers.

Subscribers to TechMarketView’s BusinessProcessViews research stream can read the full analysis of Infosys' plans and prospects here.

Posted by John O'Brien at '08:40' - Tagged: offshore   bpo   bps   platform