Enterprise social media: business resistance is futile

Social media is conquering the consumer world at breakneck speed but an image problem is preventing it doing the same in the business environment: it is just not perceived as a business tool. But as the latest social media research from the ESASViews stream shows - Social media: the business imperative -  that is a naive view.

Combine the Ofcom statistic that 50%+ of adults in the UK use social networking sites (and the younger the demographic the higher the usage rate we believe), with the consumerisation of IT and BYOT trends and it is clear that social media is being pushed into enterprises with or without the businesses’ knowledge or permission. Customer-side demands for more timely, accurate and appropriate levels of service and interaction are also acting to force businesses down the social enterprise road because they highlight the need for platinum levels of internal collaboration and connectivity.

The net result is enterprises cannot resist the social media flow if they want to remain competitive - and that means suppliers need to understand and embrace it too.

Confusion about the value of the social business, limited insight into how to make effective use of social media within the business, and the proliferation of point products that makes the creation of a social platform a challenge for enterprises, all add up to new business opportunities for software and services suppliers brave enough to embrace uncertainty. ‘Social media: the business imperative’ looks at these issue, analyses which classes of suppliers are set to benefit or struggle as a result of the social enterprise movement, and what they can do about it. Eligible subscribers can download the report here. If you would like to find out more about TechMarketView’s subscription services Deborah Seth will be happy to help.

Posted by Angela Eager at '18:34' - Tagged: socialmedia   software   socialcare   services