judo scores Countrywide win

judo, a small company spun out of Paymentsense, the UK Merchant Service Provider to concentrate on mobile commerce technology, has just won a major contract with Countrywide, the UK’s largest estate agency and lettings network.  As a result, Countrywide customers will be able to pay for services immediately over a mobile without sharing their card details with the letting agent. This, they hope, will significantly improve the 'customer experience' and reduce concerns over security and the potential for Card-Not-Present fraud.

This is the first major contract for judo, a 15-person company which is addressing the large market for mobile payment systems among small and medium sized merchants. Its platform went live in July and so far has signed up about 2,000 merchants.

judo appears to offer a different approach to many other payments platform providers, having started its development from a mobile perspective. As such its system recognises the limitations of mobile networks and reduces the number of necessary interactions between the mobile device and the central server. More work is done in the app itself to provide PCI/DSS standard security to reduce the number of failed or abandoned transactions. This seems like an elegant solution and could provide judo with competitive differentiation as it sets out to build market position.

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Posted by Peter Roe at '08:46' - Tagged: mobility   payments