Little British Battlers—The Fourth Generation

In November 2011 we issued an open invitation to CEOs of small, privately-held, UK-owned software and IT services companies to meet the TechMarketView analyst team. Our aim was to give these ‘Little British Battlers’ (LBBs) the opportunity to get on our radar. In exchange, we would give them feedback on their businesses, along with ‘airtime’ on UKHotViews and visibility among the TechMarketView client base, the cast of which reads like a ‘Who’s Who’ of the UK software and IT services market. Not to put too fine a point on it, this is exposure that money can’t buy. We thought 20 or 30 companies might reply. In fact, we got over 180 responses!

On 25th January 2012, the CEOs of the 12 LBBs that we had selected came to London meet the TechMarketView team at our inaugural LBB event. Since then we have run three further Little British Battler events, most recently in April.

Today we publish our fourth LBB report covering the twelve companies that were selected to participate in our April event (see here). In this report you will find snapshots of each company based on the views and opinions of the TechMarketView team. While every company had its specific strengths, weaknesses, opportunities and threats, we found there were some common themes, and we have drawn these together in the SWOT of the SWOTs at the end of the report.

Eligible TechMarketView subscription service clients can download the report here. Meanwhile, we’ll soon be looking for the next group of companies to participate in our fifth Little British Battler event later this year.

Posted by HotViews Editor at '08:12' - Tagged: lbb