NEW RESEARCH: ESAS Market Trends & Forecasts 2014/15

The future for Enterprise Software & Application Services (ESAS) is firmly rooted in digital transformation but before the market can bloom, suppliers have the task of unlocking digital spend. Enterprises are predisposed to investment but are held back by uncertainty: about the where to start the journey, where it will take them, the ROI and whether they can access the skills they need.

As always, uncertainty creates opportunities for suppliers but where digital transformation is concerned, capitalising on it requires substantial change. The latest major report from the ESASViews research stream, ESAS Market Trends & Forecasts 2014/15 - The Digital Transformation Journey, analyses the current and future digital impact and the core issues ESAS suppliers have to adjust to, namely low levels of revenue related to digital transformation compared to the overall ESAS market but much higher growth over the coming years - 10%-15% growth in digital investments vs. sub 2% for the overall ESAS market, along with the shift to ‘little and often’ spending and serial projects. Business and go-to-market models also need to change to reflect the new buying environment. Just as digital transformation is about businesses and government being brave enough to do things differently, so suppliers need to be bold enough to think, engage, deliver and price differently.

Eligible subscribers can read the report here, if you’re not part of the TechMarketView community as yet, contact Deborah Seth for information on how to join.

Posted by Angela Eager at '09:44' - Tagged: software   forecasts   applications   digital