*NEW RESEARCH* Windows 10 rollout underway

The rollout of Windows 10 started as planned on July 29. Microsoft is taking a cautious approach and phasing the rollout. This should mean it can prevent outages from high volumes of downloads and fix any problems before they proliferate too far and tarnish the new OS. After Windows 8, which pushed users too far, too fast, Microsoft is focussed on brand and reputation management. Due to the extensive beta programme the new capabilities of Windows 10 are well known and it has been well received so far – now the adoption test begins.

There is a lot resting on Windows 10: from Microsoft’s credibility in the mobile market, to changes in how it's monetising its offerings, and how it is positioning to build new revenue from the Internet of Things (IoT).

Subscribers can read our thoughts in our UKHotViewsExtra comment Windows 10 Unleashed. Those readers who are not yet TechMarketView subscribers can find out how to subscribe by emailing Deborah Seth.

Posted by Angela Eager at '09:12' - Tagged: strategy   software