*New Research* Google and Microsoft buzzing at BETT

Last week, London played host to the annual celebration of all things edtech that is the BETT Show. The trade show is the biggest event in the calendar for most education SITS suppliers; it attracts over 30,000 visitors, has more than 700 exhibitors and is increasingly drawing its attendees from outside of the UK.

It’s a challenging time for schools finances (See UK Public Sector SITS Market Trends & Forecasts), so it’s not surprising that many suppliers at BETT were worried about the state of the market.

This year, there was a lot of activity around VR, coding and learning analytics, but it was the buzz around Google’s and Microsoft’s stands that was particularly notable. As these two giants continue to fight over dwindling school funds, the key to success for many will lie in supporting the construction, implementation and management of their ecosystems. For others, it will be in cloud infrastructure, support, data services and niche software tools. Suppliers need to focus on a combination of reducing school costs, improving efficiency and raising attainment… that’s quite a challenge.

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Posted by Dale Peters at '07:08' - Tagged: education   software   microsoft   google   schools   exhibition