Microsoft Public Sector: Adapting to change

TechMarketView recently met with the Public Sector team at Microsoft. In our latest PublicSectorViews research note, Michael Larner considers the ways in which the company’s five Account Team Units (ATUs), focused on central government, local & regional government, public safety and national security (PSNS), health and education, are engaging with their target markets.

Michael also considers how the disaggregation of contracts, particularly in the central government market, will affect Microsoft’s relationships with its partners ranging from the Tier 1 IT services providers through to SMEs. What will be the impact on Microsoft’s go-to-market model?

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