ESAS Market Trends and Forecasts 2014-15

Suppliers in the Enterprise Software & Application Services (ESAS) market are united in one goal—positioning themselves as imaginative players for enterprises exploring digital transformation. With ESAS market growth stuck in very low single digits for the foreseeable future, it is imperative suppliers unlock digital budgets but that entails change throughout suppliers’ organisational and business models. It also requires a highly flexible, business-outcome and risk-sharing go-to-market strategy. Enterprises don’t know where their digital transformation journeys will take them, so suppliers have the tricky task of adjusting to uncertainty while providing a level of guidance—not control. This report looks at the impact of digital transformation on the Enterprise Software & Application Services market and its development.

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