Monitise: Strategy Update

UK-based Monitise has worked hard over several years to build expertise and a broad ecosystem of partnerships in the areas of mobile banking and m-commerce which continue to be priority areas for investment for the banks.

However, fundamental changes in the market as well as a consistently falling share price have precipitated a formal Strategic Review by the company and prompted questions about its future independence. The management have a clear view of how to achieve their medium term forecasts and to exploit their market position.

Their ability to realise their potential is substantially increased by their partnerships with companies such as Santander, Telefonica and MasterCard. However, in our view, their success will be fundamentally dependent on the move to a Cloud-based platform and the company’s partnership with IBM, enabling them to access the scalability, agility and cost base with which to meet the challenge.

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