Public cloud providers: Unlocking enterprise spend

AWS and other public cloud providers besides have predominantly thrived on the back of business with start-ups and internet/retail firms. Meanwhile, the use of public cloud infrastructure services inside large enterprise organisations is still in its infancy, and although there will be more disruption for incumbent suppliers we do not believe the meteoric rise of AWS equates to the complete demise of the big outsourcing/consulting/SI players (although clearly they are losing some budget to the pure-plays). Indeed, we believe AWS et al will be very reliant on the help of these ‘old world’ players to gain deeper penetration into the very large and lucrative enterprise market.

In this research note we explore some of the key issues that will help determine the growth of emerging cloud players inside enterpirse accounts in the years to come and how this might impact the established infrastructure services players.

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