Spotting the opportunities in mobile micro moments

Nowhere is the TechMarketView Join the Dots theme more apparent than in the mobile area, specifically the emerging trend towards mobile micro moments. Micro moment delivery is a complex proposition but we believe it will be an important part of the Systems of Engagement repertoire. Suppliers and organisations need to join the dots between multiple devices and platforms and mesh hardware and customer facing interfaces together, alongside physical and digital worlds. This needs to be topped off with predictive and behavioural analytics, all aligned to meet the goal of improved customer experience. As if that was not enough of a challenge, capitalising on the next stage of mobile development also demands a radical rethink around what constitutes a mobile app. This report provides insight into the latest trend in the mobile app market and highlights the areas of opportunity for SITS suppliers.

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