$5 Billion and Counting...Is the SI Creative Agency Gamble Paying-Off?

Nearly half of half the companies that feature in TechMarketView’s Top 20 ranking of UK application services (AS) providers have made Creative Agency acquisitions. Some $5 billion has been spent on such purchases over the last 5 years. This is a significant market play by any measure, but is corporate hubris more than sound strategy fuelling the current vogue for buying creativity?

This report provides both insight and analysis into the drivers behind this phenomenon and the alternative strategies being deployed. It also assesses the impact this investment is having on the SITS industry and beyond to determine whether it is proving to be money well spent.

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