In today’s Little British Battler update we look at how Featurespace has been faring since we first met up with the team early on in the year. With its blend of real-time, adaptive, behavioural analytics, Featurespace is operating in one of the hottest technology spots in the market.
It is hard work making a name for yourself in a fast moving market, where both the vendor landscape and capabilities of the many products is fragmented, and the terminology regularly misappropriated. That’s why Featurespace has been honing its message and highlighting its points of differentiation. Its adaptive analytics applications are able to deliver meaningful information about the behaviour of individuals, into the operational business environment, in real time - enabling issues to be identified before they take place.
It is vendors like Featurespace who are playing an important role in innovating around the analytics area and extending it from an expert-user, back office function, into the front office operational environment for access by business users. Eligible TechMarketViews subscribers can see what the company has been up to, here.
Posted by Angela Eager at '07:55'
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