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Monday 17 July 2017

Proxama adding data points

logoIn a world where data is increasingly valuable (see TechMarketView’s Unlocking the Intelligence Research theme), it is good to see Proxama build on its position as a provider of mobile location data and analysis.

As we reported at the start of July, the Proxama management are repositioning this embattled company as a data business rather than a specialist beacon network provider to drive earlier returns. Two pieces of recent good news should give them support. Firstly, the Rail Delivery Group is to use Proxama’s technology in its National Rail Enquiries app, for both Android and iOS smartphones. As the iOS app is rolled out, the Proxama management report that this will add a further 1.1m consumers to its total audience. The greater the number of data points, the more intrinsically valuable the data – so this is a step in the right direction.

The second positive is the renewal of a contract with a major Canadian bank to use Proxama’s location services throughout its branch network. There is always the danger that Proxama is spreading its resources too thinly, but a presence in the Americas will surely be a useful shop window as the company builds its new business model.

Posted by Peter Roe at '09:47' - Tagged: mobile   data   location  

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