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Wednesday 13 September 2017

Sn-ap raises funding from kindred spirits

logoIt seems an odd choice of name for a coach-booking startup given the rather high profile of the far more famous (and aptly named) hyphen-less US mobile photo company, but Sn-ap it is so called. Founded in 2016 by former Chiltern Railways commercial director Thomas Ableman, Walthamstow-based Sn-ap is an on-demand booking platform for crowdsourced bespoke coach journeys. Sn-ap has just raised £2m in a funding round led by Kindred Capital along with various angels in the travel and finance sectors, following an earlier  £1m angel round. Sn-ap is currently operating on routes between East Midlands and London, is reportedly carrying 25,000 passengers to date.

Sn-ap focuses on ‘cheap’ intercity coach travel with bespoke pickup and drop-off points, only booking a coach (with local coach operators) when it has a sufficient number of bums on seats to make the journey viable. Sn-ap serves a different market than London-based Zeelo, which books coaches for travel to specific events such as sports matches and music festivals (see InMotion helps put Zeelo’s wheels in motion).

Both models have their merits and traditional competitors, arguably more so for Sn-ap which is specifically targeting entrenched scheduled route coach firms such as National Express and Megabus. With the latter famously offering certain routes for just £1 (T&Cs apply, as they say in the classics) Sn-ap will certainly have its work cut out to stay in the frame.

PS I was trying to find a Twitter feed for Sn-ap but all I came up with is a US company called Snap Travel. They really do need to do something about that name! How about 'CrowdRide'?

Posted by Anthony Miller at '08:53' - Tagged: funding   startup  

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