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Monday 13 November 2017

Cazana takes on Autotrader with £1.75m funding round

logoLondon-based startup, Cazana, appears to be a cross-over between the UK DVLA (Driver & Vehicle Licensing Authority) and car sales website Autotrader. Indeed, as it boasts a complete database of every vehicle on the road in the UK, one assumes it taps into the DVLA database (which, by the way, you can also do for free on its own website).

I checked out my own car on Cazana’s website, and it gave less information than on the DVLA website (its estimated mileage was completely wrong but it did note that I changed the original number plate), and then leads you into its ‘car matching service’ to buy a used car – which of course is Autotrader’s core business. Launched in 2013, Cazana claims to have more than 600,000 cars listed for sale, compared to the 458,887 on Autotrader’s website as I write.

The car-sales startup business is tough (see Hellocar says Goodbye), therefore I do find it hard to understand the added value proposition for using Cazana. But clearly Origin Capital and Passion Capital do, having recently invested £1.75m in the startup. The funding is to be used to expand Cazana’s operations to the US.

I don’t know whether there is a country-wide vehicle registration database like DVLA’s that Cazana can tap into over there. However, what is ‘over there’ is Autotrader, which claims to be ‘America’s leading auto classifieds marketplace and consumer information website.’ I would imagine that Cazana will need rather more than £1.75m for this ‘David’ to out-market that ‘Goliath’!

Posted by Anthony Miller at '08:18' - Tagged: funding   startup  

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