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Tuesday 14 November 2017

MyFirmsApp taps growth in Accountancy market

MyFirmsAppMyFirmsApp is a 3-year-old Great British Scaleup putting accountancy firms of all sizes into the App store. The App allows accountants and bookkeepers to have their brand located on their client’s mobile home screen.

GBSMyFirmsApp started life as predominantly a marketing tool but has progressed to offer services such as mileage and income tracker, receipt manager, financial calculators and information sharing, along with other third-party software integrations all brought together in a single branded app. The App is currently the only solution of its type endorsed and promoted by major professional bodies such as ICAEW, ICPA and ICAS.

The company has managed the transition from marketing to technology company, and is now investing in Artificial Intelligence and Machine Learning, and has moved to a fully SaaS subscription model. Customers are contracted for a minimum of 2 years, and monthly fees paid via Direct Debit.

MyFirmsApp is owned and managed by Joel Oliver, the current CEO and Chairman Gavin Disney-May, formerly of Sage. They have grown the business with a direct sales model increasing revenues and headcount year-on-year. MyFirmsApp’s addressable market is the 350,000 accounting firms in major English-speaking geographies and has already built up a customer base of over 1,000 clients, with almost half outside the UK, and over 250,000 end user downloads.

HMRC’s roll out of Making Tax Digital For Business (MTDfB) offers further potential for growth in the UK where the app can be used by end-users as a way of capturing and sharing financial information in real time with their Accountants.

Posted by HotViews Editor at '15:30' - Tagged: gbs  

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