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UKHotViews©

 

Thursday 07 December 2017

MyTop revisited ten years on...

MytopI’m sure most of you get reminders of your posts from ‘X’ years ago via Facebook. I suspect few of you get reminders from TEN years ago. Afterall, Facebook had <100m users then and most were in the US. The iPhone had only just been launched and Nokia and Blackberry ruled the mobile world.

But today I had a reminder of my MyTop post from 10 years ago. Actually I had introduced MyTop at my Prince’s Trust ICT Leaders Presentation at BT Tower in Sept 2007 but had posted it to my Facebook account in Dec 07 when I had written an ‘Open Letter’ to Mark Zukerberg. See MyTop - It could be you! He never replied.

 ‘MyTop’ was all about users having a ‘portal’ - one ‘mobile portal’ or 'MobiTop' - to access everything they might ever want to do. The ‘Closed Garden’. The One App you signed into and never left. Facebook could really have been ‘IT'.

I was reminded of this on a recent visit to Silicon Valley in California when we discussed the use of WeChat in China. WeChat is now the ‘MyTop’ in China. Users never leave it! WeChat has nearly 1b monthly active users and is owned by TenCent. It is called the Chinese “App for Everything”. Many Chinese make all their payments via WeChat. The person I was speaking to couldn’t buy a cup of coffee in China because he didn’t have WeChat enabled!

The ‘MyTop’ concept is hugely powerful. I now do all my ‘purchase’ searches in Amazon - not Google. Just think of the power Amazon could have if it became ‘MyTop’. But, it is a long, long way from being the ONLY site I use.

If only Zuckerberg had taken my advice back in 2007, he could have been even richer - even more successful and powerful - than he is already. 

Posted by Richard Holway at '15:53'

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