HotViews Archive

Skip Navigation Links.
Collapse 2018 (42)2018 (42)
Collapse December (42)December (42)
Automation in agriculture
14 Dec 2018
Best places to work
14 Dec 2018
Revenue growth still strong as Adobe exits FY18
14 Dec 2018
*NEW RESEARCH* Security, Networking and Cloud Predictions 2019
14 Dec 2018
PopTop attracts angels to help manage events
14 Dec 2018
NAO critical of Capita Army recruitment contract
14 Dec 2018
SThree CEO to step down on bright year-end outlook
14 Dec 2018
Muted month for UK tech acquisitions
14 Dec 2018
Cognizant acquires creative content
14 Dec 2018
*NEW RESEARCH* Fintech boost for UK-Irish VC deals
14 Dec 2018
Gain exposure through our 'Sponsored Posts' and raise your company profile
14 Dec 2018
*NEW RESEARCH* Financial Services Predictions 2019
13 Dec 2018
*NEW RESEARCH* Public Sector Predictions 2019
13 Dec 2018
*NEW RESEARCH* NTT's Mid-Term Plan: NTT DATA UK implications
13 Dec 2018
Interesting times in online real estate
13 Dec 2018
WANdisco contract demo's need for practical digital enablers
13 Dec 2018
*NEW RESEARCH* Infrastructure Services Predictions 2019
13 Dec 2018
RhythmOne H119 in line; structural changes ongoing
13 Dec 2018
Cognizant loses BFSI exec to LTI
13 Dec 2018
Draper Esprit growing faster
13 Dec 2018
New year, new job! Great opportunities available at a multiple award-winning UK software house
13 Dec 2018
Jisc and Eduserv to merge
12 Dec 2018
BT's regional focus pays off with PSSN deal
12 Dec 2018
Enterprising Endava expands
12 Dec 2018
Dell gains approval for stock transaction
12 Dec 2018
'Dial-an-expert' startup techspert dials up £1m funding
12 Dec 2018
*NEW RESEARCH* Application Services Predictions 2019
12 Dec 2018
Turn OnTo Electronics
12 Dec 2018
*NEW RESEARCH* Business Process Services Predictions 2019
11 Dec 2018
Erratum: Unilink adds Beaumont Colson uniting prison & probation
11 Dec 2018
Acquisitions transform Shearwater
11 Dec 2018
Civica rounds out 2018 with seventh acquisition
11 Dec 2018
Serco extends Peterborough and Lincolnshire contracts
11 Dec 2018
Dictate IT becomes latest addition to Clanwilliam Group
11 Dec 2018
Is your organisation looking to raise its profile in UK tech next year?
11 Dec 2018
2018 - a Year of Rapid Expansion for Kimble
11 Dec 2018
*NEW RESEARCH* Enterprise Software Predictions 2019
10 Dec 2018
16 projects funded through the Local Digital Fund
10 Dec 2018
Servelec Controls sold to PE-backed MBO team
10 Dec 2018
Access Intelligence benefits from its “busiest year”
10 Dec 2018
TechMarketView research theme 2019: The Year of the Relationship
10 Dec 2018
Gain access to TMV's Full UKHotViews and UKHotViewsExtra Articles
10 Dec 2018

UKHotViews©

 

Monday 12 March 2018

Great British Scaleup: Screendragon

Screendragon logoGBS logoWe called out Screendragon as a Little British Battler in November 2014 (see LBB Screendragon adding structure and process to marketing and Little British Battlers: The Fifth Dimension) and since then it has grown steadily, now claiming its place as a Great British Scaleup. Since we last met Screendragon, employee numbers are up by a third to 44. Clients now total >50, including big names like Kellogg, Kimberley Clark, and BP; the biggest success story is in exporting to the US (accounting for 80% of turnover). Most new client wins to date have been via referrals, painting a strong picture of the company’s existing client relationships. Compounded annual revenue growth has been 31% over the last 2 years (despite the currency headwind of a 13% dollar fall last year). And, crucially, Screendragon is an incredibly well-managed business, which, to date, has been entirely self-funded.

The company’s raison d'être remains. Screendragon’s software solutions are focused on meeting the needs of marketing and professional services teams. Clients include Marketing Enterprise Teams and Advertising & Communications Agencies. Over the last five years, the product has evolved, adding new processes along the way, so that it now offers a “holistic” cloud-based project, resource and workflow management software solution. Screendragon’s target market is attracted by the prospect of eliminating the increasing complexities, and hence, inefficiencies involved in modern marketing. And hence, boosting performance and profitability.

The next year and beyond will be all about scaling. Screendragon’s ambition is to be “the #1 agency operations software globally and a top 5 global leader in the MRM category”. It has already proven it can win against peers who are, sometimes, ten-times Screendragon’s size. Accelerating growth will require a step-change in efforts around sales & marketing to realise market potential. There is a big cross-sell/up-sell opportunity within the existing client base. But, there is also an opportunity to add more clients by showing Screendragon’s ability to disrupt a broken Agency business model; agencies are struggling to manage multiple channels and multiple partners, while developing campaigns in quicker time.  Moreover, within Enterprise Accounts – where Screendragon now boasts some of its biggest deals – the market potential is substantial; just this week Proctor & Gamble said it would take more of its marketing back in-house. There is also the possibility of broadening the software’s use cases to target additional verticals.

Watch out for more news on Screendragon a we follow its scale-up journey.

We'll be profiling other Great British Scaleups soon.

Posted by Georgina O'Toole at '10:56' - Tagged: software   marketing   workflow   gbs   GreatBritishScaleup  

Add a comment Add a comment Twitter   Facebook   LinkedIn   Email article link




© TechMarketView LLP 2007-2018: Unauthorised reproduction prohibited see full Terms and Conditions.