*NEW RESEARCH* Legacy vs. New: An Alternative Analysis of the SITS Market for the Digital Era

The UK software & IT services (SITS) market presents a paradox. Viewed in its entirety, it has stagnated in real terms. Barely a day goes by, however, without more news of technology’s transformational impact on every sphere of human activity. Tech giants now dominate lists of the world’s largest companies and, every year, approaching two million new tech start-ups join the global digital gold rush. The anecdotal evidence suggests that we should be witnessing market growth rates not seen since the halcyon days of Y2K and the dotcom boom. So why aren’t we?

Click to download Legacy vs. New: An Alternative Analysis of the SITS Market for the Digital Era for both answers to this question and fresh insights into the dynamics that are reshaping the SITS arena.

In this paper, we apply a different lens to the SITS marketplace. Complementing the traditional horizontal tower view with an additional ‘Legacy vs New’ segmentation, we reveal a much clearer picture of the forces at play. We analyse how the balance of the market is evolving, identify the impacts that this is having on the suppliers within it, explore the possibilities for growth acceleration, and consider the essential attributes of tomorrow’s SITS winners.

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Posted by: Duncan Aitchison at 09:26

Tags: sits   research   digital  

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