HotViews Archive

Skip Navigation Links.
Collapse 2019 (42)2019 (42)
Collapse May (42)May (42)
Encouraging signs from Sage in H119
17 May 2019
Moneysupermarket backs £11m Flagstone cash injection
17 May 2019
Investors show foresight backing Glasgow's Synaptec
17 May 2019
BrandHouse raises €4m to ply Asian trade
17 May 2019
Celebrating UK LawTech
17 May 2019
Maistro to blur out AIM listing
17 May 2019
Fujitsu takes action to return UK to growth
17 May 2019
Amazon Primes Deliveroo
17 May 2019
*UKHotViewsExtra* Expleo builds on its heritage
17 May 2019
*New Research*: Digital Enablement via Low Code Platforms
16 May 2019
LTI’s Syncordis strikes strategic partnership with Temenos
16 May 2019
LawTech networking event
16 May 2019
Important 'firsts' for Xero in FY19
16 May 2019
Sophos posts double digit FY19 revenue growth
16 May 2019
Probation services to be renationalised
16 May 2019
Police ICT Company halts £500m ICT partner contract
16 May 2019
New MD for Dynama
16 May 2019
Totvs finds hardware and software don’t mix – finally
16 May 2019
NEST seeks pensions admin partner for next phase
15 May 2019
Experian boosted by growth in North America
15 May 2019
Sanderson confirms strong H1
15 May 2019
Backers authenticate Authenticate’s supply chain platform
15 May 2019
NHS 111 Online hits one million
15 May 2019
Investors improve Urban’s wellness with extra dosh
15 May 2019
Capita puts workers on the board
15 May 2019
UK a hotbed for tech innovation and scaleups
15 May 2019
Advance of the robots
15 May 2019
Considered a career in teaching?
15 May 2019
Vodafone cuts investor dividends on €7.6bn loss
14 May 2019
Closed Loop Medicine gains £2.1m in pre-Series A funds
14 May 2019
Finastra's blockchain initiative looks to transform syndicated loans
14 May 2019
Ocado delivers funding for Karakuri’s fast-food robot
14 May 2019
Mimecast FY19 revenue up 32% yoy
14 May 2019
1Spatial maps out path to growth
14 May 2019
Ideagen to make it ten in a row
14 May 2019
*UKHotViewsExtra* AWS Summit London: public sector to the fore
14 May 2019
Eckoh enjoys strong momentum
14 May 2019
Backers chip in $5m for Agile Analog
14 May 2019
The ID Co looks to verify its credentials with £2m boost
14 May 2019
Latest TechMarketView research
13 May 2019
CentralNic doubles in size
13 May 2019
Ion's Acuris ambitions highlight rising fortunes
13 May 2019

UKHotViews©

 

Wednesday 15 May 2019

Investors improve Urban’s wellness with extra dosh

logoAs it happens, I had a dreadful night’s sleep last night as I was shifting some boxes around the house yesterday and must have twisted a muscle. Typically I’d go to my local physio; they charge £48 for a 30-minute pummelling and usually fix me up after a couple of sessions.

Or I could tap, tap, tap on my mobile and summon a therapist from London-headquartered but Lithuania-based ‘wellness’ startup Urban and only pay £49 for an hour. Actually, I’ll do neither as I’m a brave soldier (read ‘cheapskate’) and see how I go.

Founded in 2014 in a flat in Ealing (hi, neighbour!), Urban (then called Urban Massage – see Urban Massage de-stresses with $12m valuation) has just raised $10m in a Series B funding round led by Accelerated Digital Ventures. The raise includes $4.5m from a crowdfunding round, and prior backers Passion Capital and Felix Capital also joined in. The funds will be used to build out Urban’s R&D team in Vilnius and expand the scope of its ‘wellness’ services.

Home-based physio services are not a new idea (for example, there’s PhysioComesToYou, which does what it says on the tin). But it must be said that the Urban website looks sassier (I haven’t downloaded the app) and they aim to become the proverbial ‘one stop shop’ for ‘wellness’ services, which now include beauty treatments (too late for me).

The business model will likely look attractive to therapists working for a bricks-and-mortar therapy practices who may only get around 20% of the fee paid, whereas I would imagine they would only pay a similar level of commission if they get a gig from Urban and keep the 80%.  

Urban has significantly dropped its prices since the 2015 raise. Like most ‘on-demand’ services, success will really come down to marketing and of course getting the right price point.

Posted by Anthony Miller at '08:43' - Tagged: funding   startup  

Add a comment Add a comment Twitter   Facebook   LinkedIn   Email article link




© TechMarketView LLP 2007-2019: Unauthorised reproduction prohibited see full Terms and Conditions.