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Wednesday 20 May 2020

Gfinity drives new F1 deal

GfinityEsports is not an area of the UK tech scene that TMV covers regularly, however perhaps we should, given the unique growth opportunity presented to the sector with most of the world’s live sports currently on lockdown. It’s also an area where the UK has some real strengths.

To illustrate the point, esports platform provider Gfinity has signed to extend its relationship with Formula 1 motor racing to deliver the main elements of the F1 Esports Series in 2020 and 2021, and its 2022 qualifying events. Gfinity has already been running the F1 Esports Virtual Grand Prix Series during the lockdown which has now been extended into June. The Virtual Grand Prix Series is replacing each live F1 Grand Prix lost to the coronavirus with the first race, the Virtual Bahrain Grand Prix taking place back in March. Since then there have been four additional Virtual Grand Prix in Vietnam, China, the Netherlands and Spain, and three F1 Esports Challenge Driver events.

Gfinity has been working with Formula 1 and Codemasters, a UK publisher of racing games, to design, develop and deliver the main elements of the F1 Esports Series since 2017.

Esports popularity and activity has been rising over recent years with traditional sports franchises looking for younger more digital fans and alternative sources of revenue. The lockdown has given it a huge opportunity to kick on even further as it is literally, the “only game in town”.

Posted by: Marc Hardwick

Tags: esports  

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