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Wednesday 24 November 2021

Pets at Home thrives

Pets at Home logoThere were, as we know, many winners – and many losers – in the business world as a result of the pandemic. Yesterday I commented on the rise and (from a share price viewpoint) fall of Zoom.

Although very little to do with tech, we were one of the 3+ million households to acquire a pet – mainly dogs – since C-19 struck. But, unlike Zoom, a pet is for life (usually around 15 years) rather than just a pandemic. Given how much we were spending on Betsy, our Jackapoo, I bought some shares in Pets at Home last year and it turned out to be a wise move! Yesterday’s results from Pets at Home showed profits at the half year up 77% at £70.2m on sales up 18% at £678m.

BetsyMy wife has already started a Christmas stocking for Betsy – full of new plastic pigs for her to destroy and various other doggy treats. Pets at Home are expecting a bumper Xmas and have already sold 230,000 Advent calendars for dogs. Pets at Home even has a tech angle as its digital analytics system records what breed of pet you have and can tailor offerings specially for you. Something Amazon can’t do says Chairman Peter Pritchard. Indeed, our dog has all kinds of tech so we can track exactly where she is (usually unsuccessfully chasing squirrels)

I’ve even seen a kind of Zoom for Dogs so you can call to see how they are now that you have to attend the office for a couple of days a week.

Posted by: Richard Holway at 08:47

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