SAP Business ByDesign: direction and market impact

Change is afoot for SAP's SaaS mid-market product, Business ByDesign (BBD), as the German software giant goes through another development and strategy iteration in search of the right mix of product, pricing and positioning. In this report we give our view on SAP's latest moves and potential direction for BBD and look at what it means for the market, particularly the mid-market business application specialists.

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