NEW RESEARCH: Does the market need Big Data driven applications?

We are seeing more enterprises with the desire to make better use of their data. The obvious uses are improving decision making as a route to competitive gain, reduced risk and plain old (but still valuable) cost-saving internal efficiency. But there is also a growing appetite to ‘productise’ data so that it can become a revenue driver in its own right. These requirements are the background for the emerging class of data driven applications (DDAs) that extract the value from complex Big Data sets and make it intelligible and actionable across enterprises.

Both types of use cases dangle the prospect of new revenue so are attracting the attention of established ESAS suppliers. But they are also drawing new types of vendors close, from data-owning telco’s and financial services companies and non-IT organisations with data assets they want to exploit, to marketing and digital agencies well versed in exploiting data. Established ESAS providers cannot assume they will be the recipient of DDA investments.

The latest research from ESASViews, Does the market need Big Data driven applications?, looks at this emerging area, how the market is structured in terms of suppliers, and provides insight into how two of the established application services providers – Atos and CGI - are approaching the opportunity. Our view is that DDAs are low revenue currently but strategically important because of their impact on Big Data adoption, the types of services ESAS providers need to think about providing, and how they need to build resources and go-to-market models. TechMarketView ESASViews subscribers can click here to download the report. If you have not subscribed to this forward-looking research stream as yet, Deborah Seth will be happy to help.

Posted by: Angela Eager at 18:33

Tags: analytics   bigdata  

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