Tola Sargeant

Tola Sargeant has been a Director at influential UK IT analyst firm TechMarketView since 2009, shortly after the business was founded by Richard Holway MBE and Anthony Miller. She took on the role of Managing Director in May 2017 and now leads the business as CEO, having completed an MBO with the executive team in August 2023. An analyst at heart, Tola has responsibility for TechMarketView’s strategic direction, overseeing Client Services and Sales and Marketing activity, as well as TechMarketView’s groundbreaking research and analysis.  

With more than twenty years experience in the sector, Tola is a respected industry analyst known for her commentary on the UK software and IT services market and for her in-depth knowledge of public sector and healthcare IT in particular. When time allows, Tola still contributes research to TechMarketView’s PublicSectorViews research stream, with a particular focus on the UK health and social care tech sector, and is often called upon to advise clients on their approach to the market and present at events.

In addition to her TechMarketView responsibilities, Tola is an active member of the Prince's Trust Technology Leadership Group; a trustee at charity Archives of IT, which is on a mission to 'capture the past and inspire the future' of the UK technology industry; and plays a leading role in The Enterprise Awards, known as 'the Oscars for technology entrepreneurs', which raises funds for WCIT charities.

Before joining TechMarketView, Tola was Practice Leader for Ovum’s Geographies & Industries practice where she was responsible for Ovum’s government and healthcare IT research globally, a role that included advising the UK government’s £12bn National Programme for IT in the NHS. Prior to that, Tola analysed the telecoms and networking markets for a range of Informa publications and spent time as a Foreign Correspondent covering financial and technology news for the Japanese News and Wire Agency, Jiji Press, in London.

Tola has an MSc in International Business from Manchester Business School and a First Class BSc in Russian and Economics with International Business from the University of Surrey.

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