Evolving the SaaS commercial model

As SaaS adoption continues at a rapid pace, more attention is being paid to the unanswered questions of profitability timelines, likely margins and how the SaaS model will evolve once vendors are past the ‘land grab’ phase of business and settle into ‘steady state’ mode. This research note outlines  the criteria TechMarketView believes are important for assessing SaaS vendors but also examines how the commercial model is evolving and the levers that can be adjusted to impact performance.

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