Our People

Tola Sargeant is a Director of TechMarketView. She leads our Client Services team, overseeing sales and marketing activity – and still finds time to contribute groundbreaking research to our PublicSectorViews research stream.

Tola joined TechMarketView as a Research director in September 2009. She is a respected industry analyst known for her commentary on the UK software and IT services market and for her in-depth knowledge of public sector and healthcare IT.

Before joining TechMarketView, Tola was Practice Leader for Ovum’s Geographies & Industries practice (alongside Georgina O’Toole) where she was responsible for Ovum’s government and healthcare IT research globally.

As an analyst at Ovum Holway from 2002, Tola worked closely with both enterprise and vendor clients providing advice and opinion on the UK software and IT services market. She was instrumental in the launch of Ovum’s well-respected PublicSector@Ovum research programme in 2004 and went on to focus her research on the UK healthcare IT market. As Ovum’s lead healthcare technology analyst, Tola’s opinion was valued by clients ranging from SME start-ups to NHS Connecting for Health, the government agency in charge of the £12 billion National Programme for IT in the NHS.

Prior to joining Ovum, Tola analysed the telecoms and networking markets for a range of Informa publications and spent time as a foreign correspondent covering financial and technology news for the Japanese News and Wire Agency, Jiji Press.

Tola has an MSc in International Business from Manchester Business School and a First Class BSc in Russian and Economics with International Business from the University of Surrey.