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MarketViews

Market trends & forecasts


MarketViews is the cornerstone of the Foundation Service, and is the home of TechMarketView’s flagship UK SITS Market Trends & Forecasts report. Published each year, Market Trends & Forecasts looks at the major trends driving the UK SITS market and presents TechMarketView’s industry-leading forecasts for market size and growth—renowned for their accuracy.


Our market forecasts are based upon TechMarketView’s ground-breaking Asset-Led Market Model (ALMM), which aligns the market more closely towards the way that enterprises procure software and IT services than traditional market models. ALMM is specifically constructed around the provision of ‘IT-as-a-Service’ so that suppliers can more easily assess the opportunity segments for ‘cloud’ products and services.We have also introduced a new proprietary Digital Evolution Model (DEM). This segments the market in terms of the categories of offerings that SITS buyers consume.


More detailed analysis of each market segment can be found in our TechSectorViews Research.

Latest MarketViews research

View from the Chief Analyst: CMA and the perceived power of GAMMA(N)

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Growth Capital Partners grows its technology footprint

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Version 1: Responsible AI and societal impact driving AI strategy

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Spring Budget 2024: Challenging productivity goals

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Technology firms pursue African opportunities

22/01/2024

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US tech surges in 2023 - whilst UK stocks stutter

11/01/2024

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TechMarketView Predictions 2024

08/12/2023

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Market Outlook Update 2023

06/12/2023

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TechMarketView Research Theme 2024: Enabling Acceleration

04/12/2023

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A pro-business Autumn Statement

23/11/2023

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