TechMarketView Predictions 2012 - Enterprise Software

In the third of our series of Predictions for 2012, Angela Eager looks at what is in store for Enterprise Software.

Eligible TechMarketView subscription service clients can download the full series of TechMarketView Predictions for 2102 here. 

1.  More SaaS vendors will lose money

Lack of consistent profitability is a telling sign that the commercial aspect of SaaS has not been mastered by SaaS pure plays. Higher prices and better cost control are one approach to addressing the problem but few will get the opportunity because acquisition activity will ramp up in 2012..

2. Social platforms will challenge enterprise platforms

Relentless pressure from employees and customers will ensure enterprises get the social and collaboration bug despite the negative pull of rigid and hierarchical organisational structures and traditional software.

3. MEAPs will prove more ‘mobile’ than incumbents

Software suppliers will not have the mobile opportunity to themselves. They will be challenged by nimble Mobile Enterprise Application Providers (MEAPs) looking to claim a portion of the revenue software suppliers are eyeing up to help maintain growth.

4. Big Data will move from hype to reality

Large data volumes are a fact, unstructured (and structured) data is a fact. They have to be managed and interrogated and this real need will convert hype to reality in a shorter period of time than is usual.

5. Security will take centre stage

End-point security and data loss prevention will be hotbeds of activity as more businesses ramp up their use of the cloud and mobile platforms. It is not just data that is at stake, but reputations that once lost are hard to win back.

Posted by: Angela Eager at 07:50

Tags: saas   cloud   socialmedia   software   mobility  

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