Let Assuria founder and CEO, Terry Pudwell, tell you more

TechMarketView is helping UK-headquartered cybersecurity software developer Assuria expand its partner network. If you are already providing managed technology or other key services to your clients and want to offer them Managed Detection and Response (MDR) services quickly and affordably from your own Security Operations Centre (SOC – which Assuria will help you build), apply now to join Assuria’s SOC Partner Programme.

Key dates

Entries open: Monday 15th February 2021

Entries close: Friday 12th March 2021

Pitch sessions: Week commencing 12th April 2021

Let Assuria help you establish your own scalable and highly cost effective MSSP operation using Assuria's SOC Management Platform and Business Support Package

Cybersecurity threats and attacks are surging. With smaller organisations processing sensitive data and personally identifiable information (PII) increasingly vulnerable to cyber threats, now is the time to grab your share of the rapidly expanding market for Managed Security Services (MSS).

More and more organisations without in-house security skills are turning to Managed Security Service Providers to protect them from cybersecurity attacks – and you could be one of them!

Here is an opportunity to create new revenue and profit streams for your business.

Virtual pitch sessions

We will be running virtual pitch sessions during the week beginning 12th April 2021 to select companies that are best qualified to become part of the Assuria SOC Partner Network.

Application form: www.techmarketview.com/ASSURIATIPP2021appform

Applications close on Friday 12th March 2021

Full terms & conditions are available below or contact TechMarketView Managing Partner Anthony Miller

What Assuria offers partners

Assuria’s globally proven cybersecurity MDR software, including SIEM, FIM and VA
Automated multi-tenant SOC Management Platform & ‘out of the box’ security controls
Proven processes to help you deliver enterprise class MDR managed services to client organisations of almost any size
Active support in planning, creating and running your own SOC operation
Marketing and business materials to help you build a profitable MSSP service
Know-how, training and support to get you up and generating revenue quickly
Low operating costs to optimise profit

Steps to success

Assuria helps you build your MSSP business plan and establish profitability using dedicated tools
Sizing, costing, skills evaluation, market analysis and sales models are used to kick off the project
Assuria provides unlimited technical and commercial assistance to help build a SOC and launch your MSSP business
We minimise the up-front investment needed and share the ongoing risk with you – we don’t make money unless you do
We continue to support you as you grow your MSSP business

Why partner with Assuria?

Market success: Delivered through its partner network, over 1,000 organisations across 20 countries protect their data with Assuria’s products. Clients include defence, government and commercial enterprises, down to mid-size enterprises and SMEs in almost every vertical sector.
Complete solution: Assuria brings a full technology stack and business package that can rapidly bootstrap almost any suitably skilled and ambitious company into the rapidly expanding MSSP market.
Business growth: By joining the Assuria SOC Partner Programme you have the opportunity to introduce new revenue streams with existing clients and attract new customers with your expanded service offerings.
Versatile, proven technology: Assuria’s fully managed security service solutions are run by you to provide cybersecurity monitoring, vulnerability scanning and file integrity monitoring services to your client’s Data Centre, Hybrid and Cloud infrastructures.
Partner support: Assuria has a well-established planning and implementation process which uses a number of financial and sizing models and a significant amount of consulting support to take partners through to launch.
After launch: Assuria will help you close business, maximise customer satisfaction and provide ongoing support.
It’s YOUR business: We enable you to establish or expand your own MSSP business unit. You ‘own’ your customers, your brand, your service levels and determine your own pricing.

Eligibility criteria

Ambitious growth plans: You need to have the desire, capability and resources to establish a new MSSP business within or alongside your current operations.
Existing client base: Key to a rapid return on investment is an existing client base to which you are already a trusted provider of technology or communications services or solutions.
Cybersecurity experience: Ideally you should already be providing cybersecurity services or solutions to your customers and have a reasonable knowledge and appreciation of cybersecurity risks.
Sales team: Your sales team should be available to rapidly target existing customers.
Resources: While the rewards can be massive, building an MSSP business needs commitment to make sure it is a success.
Collaboration: We’re in this together and while it’s not quite a joint venture we truly understand the symbiotic nature of the partnership.

If you are the Founder or CEO/MD of a business matching these criteria and are looking for accelerated growth, then fill in the application form at: www.techmarketview.com/ ASSURIATIPP2021appform
by close of business on Friday 12th March 2021.

About Assuria

Developed entirely in-house in the UK, for over 15 years Assuria has provided trusted cybersecurity software solutions that power commercial Security Operations Centres (SOCs), IT Protective Monitoring services and internal SIEM services. Our software underpins one of the world’s largest SOCs and our technology is used in demanding, highly classified government, defence and commercial environments spanning the UK, US, Europe, Middle East, Africa, Japan and Hong Kong. Assuria solutions meet the cybersecurity needs of organisations from SMEs to large enterprises in almost every business sector. Join us and grow!

For more information visit: www.assuria.com/tipp

About TechMarketView

TechMarketView is the most influential boutique analyst & advisory firm in the UK. Trusted by tech suppliers and tech users as they navigate change, TechMarketView analysts are known for robust analysis of suppliers and disruptive market trends, blending UK depth with forward-looking insight. Launched in 2018, the TechMarketView Innovation Partner Programme (TIPP) is helping some of the UK’s leading enterprise software & IT services companies find innovative start-ups and scaleups as potential partners. For more information visit www.techmarketview.com or email us at info@techmarketview.com.

Further information

If you would like further details about this programme please click below to download a copy of our flyer.

Download flyer

Frequently asked questions

Who is Assuria?

Developed in the UK, Assuria provides trusted software solutions and that power Security Operations Centres (SOCs) worldwide. Our software is used by both enterprises and Managed Security Service Providers (MSSP) to provide Managed Detection and Response (MDR) services.

For more information visit: www.assuria.com/tipp

Why is Assuria looking for partners?

The SOC partner programme is Assuria’s primary growth engine and is aimed at our prime market, i.e., mid-sized organisations in almost any sector. Our only route to market is through finding suitable partners which wish to become MSSPs and provide MDR services to this mid-market.

What types of partner organisation is Assuria looking for?

It is often those who already have some exposure to cyber security services that find they benefit the most. Existing partners range from medium sized IT service providers through to small, specialist cyber consultancies. Their end customers can be small businesses with a single managed firewall through to international organisations with many devices that need monitoring.

What help will I get to set up my MSSP business?

Our programme is unique in offering a range of business support services: business planning, financial modelling, marketing assistance, sales development, HR advice, model contracts and more. And of course, the all important technical software stack that powers your service.

Do I need my own data centre to become an Assuria SOC partner?

Not necessarily. There are many options available although often hosting the system yourselves is often cheaper and better.

How much will it cost me to set up my SOC?

Partners typically need to invest £30k+ in hardware, people and other costs in order to get their SOC up and running. In addition there is a programme joining fee that varies depending on a number of factors. But it is priced low and provides unlimited sales, marketing, legal, financial and technical support to get you up a running.

What are the software licensing costs?

Under the programme you get a free unlimited copy for self monitoring of your own business plus the ability to offer free customer evaluations. Once you start charging a customer our prices are based on the number of devices each customer is having monitored. There are no EPS (events per second) charges as is so common in our industry.

What fees will I pay on an ongoing basis?

There are no ongoing fees per se. There is an annual mandatory minimum sales figure but all sales are offset against this and it is designed to be easily achievable.

How long will it be before I am up and running?

From as little as four weeks. But so much depends on your own plans and existing skills plus the availability of a suitable platform.

What technical skills will I need?

The technology is built on Linux and VMware and a reasonable understanding of networking is useful. Other than this the key skills are around the ability to analyse security events and work with your customer to resolve any issues.

What support will I get once my SOC is up and running?

Our partnership philosophy is built on a shared risk/reward approach. We only make money when you make money. So we are motivated to help you achieve your sales targets and keep your customers happy. We therefore offer unlimited support – both commercial and technical – whilst you get to the point of self sufficiency. On an ongoing basis we will support you fully and where appropriate will supply onsite sales and pre-sales consultants. None of this is chargeable unless you yourself are charging the customer.

How do I apply to participate in the pitch session event?

You need to fill in and submit the application on our website here. Your application must be received by close of business Friday 12th March 2021. Assuria may contact you after you have submitted your application if they need further information. In any event, we will advise you of the status of your application by Friday 26th March 2021. Pitch sessions will be held during week beginning 12th April 2021. There is no fee required to apply for or participate in a pitch session.

What happens at the pitch session?

If you are selected for a pitch session, you will be assigned a one-hour slot to present and discuss your business to an executive team from Assuria and analysts from TechMarketView. The session is interactive and we will give you preliminary feedback at the end. The pitch session will be conducted through Microsoft Teams. You will be asked to submit a short company presentation one week before the pitch session so that we can make best use of your time with us.

Who should participate in the pitch session from our side?

It is a condition of acceptance that the Founder/CEO/MD of your business should participate along with at least one other member of the executive management team and/or key personnel, up to a maximum of three people.

What happens after the pitch session?

Assuria will advise candidates whether or not they wish to take partnership discussions any further within two weeks of the pitch session.

Who will have access to the information that I provide about my business?

All information you provide will be kept in strict confidence and will only be made available to selected personnel within TechMarketView and Assuria, and its authorised partners with a need to know.

Who is TechMarketView?

TechMarketView is the most influential boutique analyst & advisory firm in the UK. Trusted by tech suppliers and tech users as they navigate change, TechMarketView analysts are known for robust analysis of suppliers and disruptive market trends, blending UK depth with forward-looking insight. Launched in 2018, the TechMarketView Innovation Partner Programme (TIPP) is helping some of the world’s leading enterprise software & IT services companies like Assuria find innovative UK tech companies as potential partners.

Where can I find more information?

There is further information on the Assuria website here and in our downloadable flyer here or feel free to contact TechMarketView Managing Partner Anthony Miller by email amiller@techmarketview.com or mobile +44 7796 958 859.

Contact us

Speak to us today for further information about our Innovation Partner Programme.