IBM’s big ambitions with smaller accounts

In the UK as in many other economies, the mid-market is a fiercely competitive space for suppliers of IT services and software. It’s an area where specialist mid-market and smaller corporate players compete with more general – and often much larger – providers eager to find growth against a backdrop of squeezed spending among larger corporates. Measured by ambition and current volume of business, IBM is one of the most significant names in the latter category. Earlier this month we got an update on the progress the company has been making as it attempts to capitalise on mid-market opportunities and on the strategies it is using going forward.

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