Social software is struggling to gain credibility as a tool for business. The very success it has managed in the consumer world has tainted its credentials for the business environment. Two harsh truths need to be faced: social software needs to be engineered for business and delivered as social collaboration software, and social collaboration software needs more structure and better alignment with business processes and defined outcomes. This research looks at the changes needed to make social software work in the enterprise and identifies the market hotspots.
If you are already a TechMarketView subscriber please login here.
If your organisation has an account with us, please enter your business email address to see if you can download this content directly.
This resource is currently unavailable for one-off purchase. Please contact TechMarketView for assistance