Is Social Software an enterprise proposition?

Social software is struggling to gain credibility as a tool for business. The very success it has managed in the consumer world has tainted its credentials for the business environment. Two harsh truths need to be faced: social software needs to be engineered for business and delivered as social collaboration software, and social collaboration software needs more structure and better alignment with business processes and defined outcomes. This research looks at the changes needed to make social software work in the enterprise and identifies the market hotspots. 

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