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This report looks at how the TechMarketView 'Join the Dots' theme for 2015 applies to the Enterprise Software & Application Services market and what that means in terms of market activity over the coming year.
Identifying pockets of growth is a given. They are clustered around digital transformation, which requires a joined up environment, but the scope means opportunities won’t come with cleanly defined technology or service line boundaries. Suppliers will have to double down on the detail of business outcomes (tracing the operational, process, data and software inputs that impact them), by joining the dots between multiple technologies (from legacy software to the digital enablers of cloud, mobile, analytics and social/collaboration tools), to deliver on them.
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