End user Insight: How cloud hosting is powering Nextbase's dash cam business

Cloud hosting has become a critical tool for organisations that require a highly reliable and flexible online presence. Nextbase UK is an example of that. The company has been in business since 1999, starting out as a supplier of portable entertainment systems such as DVD players. Since moving into the growing market for vehicle mounted dashboard cameras (dash cams), Nextbase has established itself as the leading UK manufacturer.

In a competitive industry, the firm uses its website extensively to showcase new products and services, drive buyers to retail sites, and engage directly with its community of customers who are able to publish footage to the site.

With the IT budget held by the Head of Marketing, the need for a trusted advisor was imperative. In this End User Insight piece, we take a look at the business challenges Nextbase faces and why the most suitable hosting partner was anything but a global hyperscale player.

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