FintechViews: Apple P2P – Crossing the Line

For the first time, ApplePay is moving from being a digital version of a leather wallet, i.e. just a container for your various cards, to actually having its own store of value. And why is that significant? Well that’s how Alipay started, and they have built from that foundation to be the go-to place for a wide range of financial services; bill payments, savings, loans, investments, insurance….

So this announcement, tucked away as an iOS iMessage feature update, crosses an important line in establishing a key foundation for potentially a much wider play for Apple in financial services.

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