Tesco Labs: Ushering in the connected home
Publish date: 10/11/2017
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Tesco is the country's largest retailer with 74% of its global £55.9bn revenues generated across c3,500 stores in the UK. Tesco Group also includes retail operations in seven other countries, service and sourcing operations in India and China, Tesco Bank and customer insight experts, dunnhumby. However, in the period since 2007 – and even before the accounting scandal in 2014 that saw the company register a record loss of £6.4bn – the company’s market share has shrunk. The combination of economic recession and the growth of discounter brands such as Aldi and Lidl, plus the resultant price wars, has led to Tesco’s customer appeal waning.
In this research note we look at how Tesco Labs, a dedicated innovation unit run out of the UK, is exploring ways to improve the way it serves shoppers through the latest technology, including the Internet of Things (IoT).
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