The Customer Experience Market Opportunity

The UK Customer Experience (CX) Software and IT Services arena has built up an impressive head of steam over the past decade. Now the focus for over a fifth of all SITS expenditure in this country, the CX segment has become one of the most intensely competitive parts of the market. It is also an arena in which success will demand keeping pace with the rapidly evolving changes in buyer expectations, investment priorities and technology strategies.

This report contains our estimates of the sizes and growth rates of the SITS CX market and its primary segments. We identify the key market shaping trends and lay-out the opportunities and challenges that lie ahead for suppliers seeking to prosper in this rapidly evolving space.

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