Immersive Customer Experiences: Progress, Possibilities and Prognosis

Customer Experience (CX) is one of the most dynamic and significant parts of the SITS market. Expectations regarding the transformative impact of immersive technologies in this arena are high and the ability to deliver immersive experiences is already an essential part of the kit bag for suppliers seeking to build their presence in the CX world.

This report contains our analysis of the progress that the leverage of immersive technologies has made in the CX arena together with examples of the uses to which they are being put. The commentary also considers “where next?” for immersive CX and looks at the emerging technologies that are likely to impact developments in this arena in the years ahead.

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