US-UK tariff situation: UK tech market implications

Publish date: 10/04/2025
Author: Georgina O'Toole
Streams: MarketViews

This report examines the recent US imposition of tariffs on cars and other UK exports, creating significant challenges for the UK tech market that extend beyond directly affected sectors. While manufacturing represents just 10% of the UK SITS market, the ripple effects across an already weakened economy threaten broader tech spending, with organisations now required to fund GenAI investments from existing budgets rather than new spending. Tech providers must navigate a market characterised by greater investment selectivity, with clients seeking technologies enabling rapid adaptation to uncertain trading conditions.


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