AI Impact: Front Office Operations

Publish date: 29/05/2025
Author: Simon Baxter
Streams: TechSectorViews

In our new report ‘AI impact: Front Office Operations’, we explore the key trends that are driving the transformation of the contact centre and customer service roles, from the rapid rise of ‘agent assist’ solutions to the emergence of GenAI enhanced voice-based conversational platforms. We also analyse a selection of disruptive and innovative suppliers who are exploiting the latest in GenAI technologies to disrupt incumbents and transform existing delivery models for business process services.

The AI Impact report series from TechMarketView draws on in-depth interviews and proprietary analysis to provide insight into the disruption AI poses across different business domains.


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