Enterprise Software Supplier Landscape 2012

The enterprise software market is seething like a volcano prior to eruption as disruptive technology trends like the cloud, mobile and social media force incumbents to fundamentally change their technologies and business models in order to defend their positions against emerging cloud pure-plays and established service providers moving into the software space. This year the first pure-play cloud-centric supplier entered TechMarketView‘s UK software supplier rankings; a clear sign of the changes taking place. As the services‘ aspect of the cloud solidifies over the next 2-3 years, traditional players are at risk of ceding market share to native cloud providers and service providers using the cloud as an entry point into the software market.

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