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Wednesday 14 April 2010

Holway's Martini Moment

Martini MomentBack in 2003 I used the term Holway’s Martini Moment to illustrate my forecast that we were moving towards being able to access the internet “Anytime, Anyplace and from Anydevice”. Given that I had stolen this from Martini, it was difficult for me to claim outright ownership. But at least Ashley Highfield acknowledged my use when he used it in the BBC iPlayer launch.

Now the BCS and Cisco are using the title Empowering Business Efficiency - The Martini effect "Anytime, Anyplace, Anywhere" for a meeting on 20th Apr where “Cisco Systems showcase exclusively to the BCS their Video Demo Center (BVDC) which is the World's first comprehensive, any-to-any, Virtual Video demo experience.”

Let’s hope they too will give Holway the recognisition he deserves for his foresight!

Posted by: Richard Holway

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