Monday 02 December 2019

CGI, the Metro Model, and CSR

CGI logoNo-one can accuse CGI of pursuing its Metro Model strategy half-heartedly. The UK business has fully embraced the model, which combines global reach with local proximity, and it is proving beneficial to the business (see CGI: Strong FY19).

Last week saw the opening of its Liverpool office, as part of the company’s wider plan to drive growth and investment in northern England, and in the North West, in particular. The new office is located in the South Edward Pavilion by the Albert Docks and will, initially, host 70 CGI members, a large number of whom will be supporting the region’s anchor Disclosure & Barring Service IT services contract (DBS – see CGI bars, the competition, disclosing DBS win).

CGI’s proximity model focuses on helping communities in which its members live and work. In Liverpool, CGI has joined forces with a local charity, the Royal Albert Dock Charitable Foundation, which focuses on the education of children and young people. It is also a member of the Canal & River Trust Corporate Membership Programme and intends to organise five volunteering days a year, with one or more of those in Liverpool.

CGI Liverpool Office opening photoA further display of Corporate & Social Responsibility (CSR) from the company was evident in the Scottish Borders last week. Michael Herron, CGI UK’s Vice President of Central Government, and senior leader responsible for Environmental Issues in the UK, was present at the Liverpool Office opening (see him pictured alongside Paul Cherpeau, Chief Executive, Liverpool Chamber of Commerce, Paul Buxton, Vice President Consulting Services, and Gary Millar, Deputy Mayor of Liverpool). He then made his way further north, joining CGI’s Business Unit Leader in Scotland, Lindsay McGranaghan, on Borders Forest Trust land at Talla and Gameshope Estate, near Tweedsmuir, Peeblesshire. There, they launched CGI’s new UK-wide initiative entitled ‘No Planet B’. ‘No Planet B’ will see 5,500 trees – one for every CGI worker in the UK – planted in the Scottish Borders; the trees will form part of a new programme to create a 250-acre public access native woodland.

Gary Blanchard, Chief Operating Officer at DBS, summed up the view of CGI that this strategy gives clients: “the opening of the Liverpool office shows (CGI's) commitment both to working with DBS, and to the local area”. Meanwhile James Hepburne Scott, of Forest Carbon, cried out for more firms to “get behind forward thinking initiatives like these that offer tangible social and environmental benefits.” For us, the key word here is ‘commitment’, not just in monetary investment, but also in time. Doing good always proves to be good for business.

Posted by: Georgina O'Toole

Tags: csr   office   charity  

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