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Thursday 14 January 2021

GBG disposal reinforces core focus

GBGUK-based, GB Group (GBG), has sold its Marketing Services division to HH Global as its looks to increase its strategic focus on its core data intelligence proposition.

Headquartered in Chester, GBG provides a variety of offerings designed to help organisations to quickly and effectively, verify the validity of client transactions. GBG has been “right-sizing” its portfolio of late and in December acquired fraud prevention specialist, HooYu, in a deal worth around £4m (see: GBG acquires anti-fraud platform).

GBG’s marketing services arm accounted for just 2% of GBG’s revenues in FY20. Going forward the company aims to concentrate its efforts around location intelligence, ID verification and fraud prevention. This is an area of technology that has received a significant boost due to the pandemic as the move to online commerce has accelerated during lockdown. As a result, tools to expedite transactions securely and prevent against fraud have seen an understandable surge in demand.

Posted by: Jon C Davies

Tags: M&A   GBG  

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