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Tuesday 23 November 2021

Backers reduce friction in Uncrowd’s analytics platform

logoIf you are going to launch a startup into the already overcrowded customer analytics market, you need to have a ‘thing’.

London-based Uncrowd’s ‘thing’ is the ‘Friction/Reward Index’ which “uses AI and ML to provide insights into shopper preference, behaviours, and likelihood to buy, and outputs actionable items that retailers may then in turn used to facilitate the shopping experience, etc etc”. Founder Richard Hammond has even written a book on it.

Established in 2017, Uncrowd has recently raised £3m in a funding round led by Northwest-based multi-family investment office, Arete, along with Begin and Matrix Capital. Uncrowd had previously raised £500k a year after founding.

Uncrowd’s single-page website is full of colour and movement (well, colour, anyway) but is otherwise neither use nor ornament to the greater understanding of Uncrowd’s ‘thing’, so I guess you’ll just have to read Hammond’s book.

Posted by: Anthony Miller at 08:24

Tags: funding   startup  

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