EY Studio+: Going for a Song?

EY is making a more concerted global push into the marketing arena by bringing together its acquired and in-house capabilities across design, sales, branding and customer experience technology under one umbrella. Through the establishment of EY Studio+, the Big Four firm aims to “offer a holistic and human-centred transformation service to its CMO clients around the world.”.

Over the last decade or so, EY has bought some 37marketing centric consulting and technology companies which will now form the core of the new entity. These include both the UK-based firms Seren and Digital Detox as well as overseas-HQ’d business with practices in the country such as Blackdot. The establishment of EY Studio+ continues the global advisory heavyweight’s efforts to rationalise its organisation and follows the consolidation of its 25,000 worldwide strategy and transaction personnel into the EY-Parthenon division announced in March.

EY, which has been struggling to grow in this country of late (see here), is no doubt hoping that this latest move will at least to some degree emulate the success of Accenture Song. Launched in 2022 by aggregating the Accenture’s global network of more than 40 marketing-focused acquisitions into a single brand, Song has become the world’s largest tech-driven creative company, growing from $12.5bn to $19bn in revenue.

Posted by: Duncan Aitchison at 09:20

Tags: marketing   big+4   customer+experience