Infosys and Adobe unify to get hyper-personal

Infosys and decade-long partner Adobe have announced a what is described as a strategic collaboration focused on the global brand marketing arena. The joint push sees the bringing together of Infosys Aster™, a set of AI-amplified marketing services, solutions and platforms, with the capabilities of the Customer Experience (CX) software provider’s products.  The combined offering seeks to deliver the unification of customer experience at scale, the better personalisation of content and the streamlining of workflows across the marketing lifecycle.

The features of this combined proposition are certainly on-trend. Our most recent report on the CX market (see here) identified both the growing focus on omnichannel experience enabled by unified customer data platforms and the pursuit of hyper-personalisation to deliver advanced analytic-based individualised customer journeys as key demand drivers.

There is a clear recognition within the consumer packaged goods sector of the pivotal role that CX can and must play in driving sales, building loyalty, and shaping brand perception. Increasingly, the leverage of AI is being seen as key to addressing simultaneously these ambitions and the marketing arena has been quick to appreciate the transformational possibilities of the latest technological wave. This opportunity has not gone unnoticed by the supply side. The Infosys-Adobe collaboration will not be short of competition in what continues to be one of the more resilient segments of the SITS market.

Posted by: Duncan Aitchison at 08:53

Tags: marketing   AI   partnership   customer+experience