Enabling Acceleration

We are excited to launch TechMarketView’s research theme for 2024: Enabling Acceleration.

Committed followers of TechMarketView will be aware that every year our theme is designed to sum up in a few words the key trends that we think will impact the tech market in the year ahead. Our 2024 research theme – Enabling Acceleration – highlights the intense pressure that organisations feel to keep pace with the speed of technological innovation and make a transformation step change.

That pressure has been magnified with the introduction of Generative AI and its dominance of tech-focused conversations, media publications, and events. How often do we now hear the phrase, “a presentation would not be complete without the mention of GenAI”?

GenAI has, arguably, been a fresh catalyst that has resulted in CXOs of all organisations considering how new technologies are set to impact their businesses. They are worrying about everything from keeping pace with the competition, to keeping pace with cyber threats, to keeping pace with employee expectations.

As a result, we are seeing organisations reassess their existing data and AI investment and seek to scale pilots and proof of concepts faster to realise benefit more widely. We believe the twelve months of 2024 will see companies shift time and resource into making sure they are ready to adopt and leverage – at pace – the value of emerging (as well as more traditional) technologies, including but not limited to AI.